Platform add-on
Our platform, your brand
Ship the driver app and operator dashboard under your own name, colours, domain, and store listing. Your customers see you. We stay out of the frame entirely.
Same platform underneath · Same support · None of our branding
Branded all the way down
Not a logo swap on a login screen. Every surface a driver or a site manager touches carries your identity.
A driver app that is yours
Your name, logo, colours, and typography through every screen. Published under your own store listing, so drivers search for you and find you.
A dashboard that matches
The operator interface your own staff and site managers log into, branded the same way. Nobody internally is reminded they are using someone else's tool.
Your own domain
Served from your domain rather than ours — charge.yourbrand.com, not a WattWisely URL with your logo dropped on top.
No trace of us
No badge in the footer, no "powered by" in the app, no our-name-in-the-receipt. If a driver can tell who built it, it is not white-label.
One platform, wearing three different brands
The same app, the same data, the same reliability — three partners, three identities.
Your drivers will never know
Each of these is the WattWisely driver app with a partner's brand applied. Nothing about the experience gives away who wrote the software, because nothing is meant to.
- Your logo, palette, and typeface throughout
- Your own App Store and Play Store listing
- Your domain on the operator dashboard
When the brand is the point
Four kinds of organisation buy this, and each for a different reason.
Utilities
You already have the customer, the billing relationship, and the brand they trust with their electricity. Charging should not send them to a third party.
Charge point operators
Your network is the product you are selling to sites and investors. It needs to look like a network, not like a reseller of someone else's software.
Municipalities
Public infrastructure funded by residents should carry the city's identity, and procurement usually requires it in writing.
Property groups
Charging is an amenity you are marketing to tenants and guests alongside everything else on the site. It should sit inside your brand, not beside it.
What is yours, and what is ours
The honest split, written down. You own everything your customers can see; we own everything that has to keep working at three in the morning.
Yours
- The brand drivers see, everywhere
- The customer relationship and the support voice
- Your pricing, tariffs, and revenue
- The store listing and the domain
- Your data, exportable at any time
Ours
- Running and scaling the platform
- OCPP compatibility as chargers and firmware change
- Payment processing and payouts
- Security patching and uptime
- New features, shipped to your build too
From brand files to a published app
Four stages, and you are only actively involved in the first two.
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1
Send us your brand
Logo files, colour values, typeface, and the domain you want to use. If you have brand guidelines, those answer most of our questions before we ask them.
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2
We build and you review
You get a working branded build to click through — the real app on real data, not a slide deck of screenshots — and we adjust until it is right.
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3
Publish under your name
The apps go to the App Store and Play Store under your developer account, and the dashboard goes live on your domain. We handle the submissions.
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4
We keep it current
Every platform update reaches your build. You are not frozen on the version that shipped the day you signed.
White-label, on top of your plan
Your brand on the driver app and operator dashboard, on your own domain, quoted as a monthly line on top of the per-port subscription. The figure depends on how many brands you run and whether the dashboard is branded alongside the app.
Get pricingWhat partners ask before signing
Do drivers ever see the WattWisely name?
No. That is the whole point of the product. The app, the dashboard, the domain, and the receipts all carry your brand. Our name appears in your contract with us and nowhere a driver can reach.
Whose developer account do the apps go under?
Yours. The listing belongs to you, which means the reviews, the ranking, and the relationship with the stores are yours too — and it means you keep them if we ever part ways.
Can we start on the standard app and rebrand later?
Yes, and most partners do. The platform underneath is the same, so moving to a branded build does not migrate any data or interrupt any sessions. The drivers move to a new listing, which is the only part that needs planning.
Do we still get platform updates?
Yes. Your build is the same platform with your branding applied, not a fork. Anything we ship reaches you on the same release.
What happens to our drivers if we leave?
The accounts, the session history, and the chargers are yours. You can export the data and repoint the chargers at another backend. We would rather earn the renewal than hold your network hostage.
See your brand on it
Send us your logo and we will show you the app in your colours before you commit to anything.